Make Sure Innovation is Elegant
Elegant Innovation Well in our last three article we have seen why we need Innovation, how we can go about innovating. When we come across a new idea how do we judge it to be an inventive one or not? Is the Idea really an Elegant one or not ? Legend has it that NASA invested millions of dollars in developing a "space pen" that would perform well in zero gravity conditions. At the same time Soviet cosmonauts simply used pencils. Regardless of the fact that we now know this story to be a myth, it provides an important insight into the characteristics of inventive ideas and solutions. It is that most of us prefer simple inexpensive solutions over complicated costly ones. This is also true when we address new product development or for that matter any Innovation processes. Obviously, we favor ideas that are easy and inexpensive to implement over those that require the introduction of new technologies and heavy investment. All this may sound trivial. Yet the really interes...